Anti-Aging News- Prejuvenation

The Latest Trend in Anti-Aging – Prejuvenation

Consumers of all ages are buying anti-aging products these days. The baby boomers are leading the biggest spending group but the young buyer groups -20’s and 30’s -are quickly catching up.

Prejuvenation is the “preventative” use of cosmetic procedures to stall the aging process. Whereas rejuvenation is the use of cosmetic procedures, among women in their late 40s and up, to minimize and/or correct the signs of aging that are already there.

According to JAMA Dermatology, the new trend is now called “Prejuvenation.” In a study conducted in 2006 on identical twin sisters, Dr. Arndt, a dermatologist and an adjunct professor of surgery at Dartmouth Medical School pointed out the results recently. “The study shows pictures of them 10 to 15 years later and one has a smooth and attractive forehead and the other has the expression lines you’d expect with someone with normal aging.” He went on to say, “We’re not advocating treating infants, children and people in their teens,” he said. “What I would suggest is at whatever point [people] begin to notice and are bothered by some of these things like frown lines or forehead lines … it’s reasonable to consider starting treatment with botulinum toxin type A. It’s easier and more effective to inhibit progression than come in 10 years later and take them away.

A little known fact is that most people have two-thirds of their total life sun exposure before the age of thirty and the other one-third over the remainder of their lives. A fair amount of damage to the skin is therefore due to excessive sun exposure before the age of thirty.

We are moving from a goal of rejuvenation, to that of “prejuvenation”, where preventing the signs of aging are the main goal instead of trying to erase them.

There are several procedures that are appropriate for the younger generation that wish to be more proactive in their skin’s appearance that were not available to generations before them. Some of the popular treatments include the use of neuromodulators such as Botox, Xeomin, and Dysport.

Getting ahead of your wrinkles and acting now is a great way to ensure your skin looks beautiful for years to come. Preventative measures are usually more cost effective than reactive ones. Its never too late to start. Whether you are 25 or 75, prevention is an essential part of keeping your skin smooth and vibrant!

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